A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly impacted by real-life limitations. To surpass them during the crisis, both tech giants like Google and companies from countless other industries turn to Virtual store environments and online research. Join the session to learn how Google used EyeSee's virtual store capabilities for smart learnings, the process of setting up studies for validating store setups and refining messaging, and the value of measuring consumer behavior in a realistic retail setting.
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on feedback from one of its members (bva-group.com), which tracked the 2017 French presidential election using various sources of data (web listening, an online community, and polls collected via POP2017 public opinion platform), it also presents the results of an experiment conducted with two behavioral scientists at the Santa Fe Institute (USA). The purpose of this joint research, which was conducted during the French presidential campaign, was to better understand the factors ? particularly social bubbles ? that influence voters as well as measure the impact of fake news on public opinion.
The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.
The unexpected success of Jean-Marie Le Pen in the first round of Franceâs recent Presidential election came as a shock for not only the nationâs politicians but its pollsters. As elsewhere, political opinion polling constitutes only a small fraction of survey research activity but is largely responsible for public awareness of the research industryâs existence.
This paper addresses the importance of brands (particularly clothing brands) and their symbolic capital to youth in suburban Paris.
Recent studies in the United States concerning short term advertising strength and effective frequency have triggered numerous important questions in Europe. In France, the great majority of advertisers continue to use pulsing strategies. Single-source data has been available in France since 1996 creating new research concepts in addition to direct STAS application. This document describes sixty-nine STAS calculation results. Also developed in this document are different approaches to recency and the best way to test media planning alternatives.
The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were involved in all research while others strongly disagreed with the new panel experience as it may introduce uncertainties in the minds of users, of advertisers, and lead to a loss of credibility of the research itself and, consequently of the media.