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Videos

When business gets emotional

Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade – more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: John Perls, Robert Passikoff
June 15, 2014
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Citation

Perls and Passikoff (2014a, June 15). When business gets emotional. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/when-business-gets-emotional


Videos

The fickle mistress

This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer's response to such changes. It sets out the stages and allied emotions that the consumer goes through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Shobha Prasad
June 15, 2014
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Citation

Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/the-fickle-mistress


Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


Videos
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Citation

Broadbent, G. C. (2015a, June 15). Can you be the difference? . ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/can-you-be-the-difference-


Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014
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Citation

Gupta, Hali and Sampat (2014a, June 15). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour


Videos

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
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Citation

Kroeff, L. (2017a, June 15). Brand semantic clustering. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/brand-semantic-clustering


Videos

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Sophie Van Neck
Company: InSites Consulting
January 11, 2017
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Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950


Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952


Videos

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
January 15, 2017
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Citation

Moura, M. (2017a, January 15). Big Data big impact!. ANA - ESOMAR. Retrieved November 30, 2022, from


https://ana.esomar.org/documents/big-data-big-impact--8955