Tag: "Market Performance"

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Research papers

Approaches to tracking the impact of national destination advertising

Catalogue: Seminar 1991: Travel And Tourism Transition
Date: June 15, 1991
Author: Ciaran Tuite

Research papers

Third world meets first world

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Timothy D. Cooke

Research papers

Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market

Catalogue: Seminar 1990: Countdown to 1992
Company: Nielsen
Date: June 15, 1990
Author: Klaus D. Richard

Research papers

Excellent marketing

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Kjell Gronhaug, Karl-Erik Warneryd, Flemming Hansen

Research papers

Managing marketing productivity

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: David B. Learner, Fred Y. Phillips, John J. Rousseau

Research papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: David W. Olson

Research papers

Forecasts in pharmaceutical product-groups

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Date: June 15, 1983
Author: Lothar W. Schirp

Research papers

Impact of change on retail strategy, structure and performance

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Date: June 18, 1980
Author: Douglas J. Tigert

Research reports

Consumer attitudes to Easter Eggs

Catalogue: CRAM/Peter Cooper Archive Collection
Date: May 1, 1978
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into the shampoo market

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 1, 1977
Author: CRAM/Peter Cooper Archive

Research papers

An evaluation of the use made of evaluation research in a national tourist board

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Author: Rodney A. Oliver

Research papers

Summing up

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Date: December 1, 1976
Author: Edward W. Whitley