Tag: "Marketing Strategy"

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Research papers

Marketing research in the conditions of development of collective consumption

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Remigiusz Krzyzewski

Research papers

The USEGO story

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Peter Welti

Research reports

Research report on pure fruit juices

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 3, 1974
Author: CRAM/Peter Cooper Archive

Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: June 15, 1973
Author: Jerzy Dietl

Research papers

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Date: June 1, 1973
Authors: John Bames, Roger Goldsmith

Research papers

Diversification by pharmaceutical companies into other areas of the health care industry

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Date: June 1, 1973
Author: Robert S. First

Research papers

Distribution structure and marketing strategy

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Company: Nielsen
Date: September 1, 1972
Author: Harald Ruppe

Research reports

Identification of psycho-economic typologies

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1971
Author: CRAM/Peter Cooper Archive

Research papers

Classification of respondents by socio-economic characteristics (German)

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Authors: Eva Maria Hess, H. D. Asimus

Research papers

Classification of respondents by socio-economic characteristics

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Authors: Eva Maria Hess, H. D. Asimus

Research papers

Analysis and evaluation of channels of distribution in consumer goods industries

Catalogue: ESOMAR Yearbook 1963-1964
Date: June 15, 1964
Author: F. R. Böhne