In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have developed a thriving partner ecosystem so that our data works harder for our clients, across more business applications. Through specialist algorithms that anonymise and aggregate data, we are able to connect our market insights and segments to large media owners and platforms such as Google, Facebook, Sensis (Digital/Yellow page business directory), Australia Post and Australia's market leading telco Telstra.
Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.
This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the global research community our main learnings along the way, as well as a road map that anyone can follow in order to transform their market research studies from boring activities, into ongoing fun and engaging experiences, and how we've used results to better support our programming and marketing teams in their agile decision-making processes.
There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a world where news has become global, and the biggest growth is coming from emerging economies. In quite possibly the biggest such survey of its kind, looking purely at news consumption behaviour, we spoke to over 12,000 people from 10 different countries. We will give you a glimpse into the outlook of 16-34 year olds on the world, the platforms and technologies they use, the role news plays in their lives and the implications for the BBC and other global organisations.
Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving; television is no longer just a traditional type of media, access to different content and consumption across digital platforms has enabled consumers to go beyond passive observation and into active participation. This means traditional entertainment business models are at risk of becoming obsolete. Generations X, Y and Z are changing how they consume media in Latin America and the industry will have to adapt to these new trends to stay relevant.
HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs, values, habits and preferences. In order to resinate with our audience and build a strong connection, we needed to understand the following: Who is our audience? How they consumer and search for content and entertainment?
This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate? Using a specific example of single-source integration of web behavioural data and custom survey data, the presenters highlight the challenges and the benefits of bringing audience measurement silos together.
Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report feedback is the best we can do. In order to debunk these myths our client-vendor team undertook innovative biometric research in an online environment to understand the engagement and effectiveness of three key online messaging techniques: banner ads, pre-roll video, and integrated messaging in games. The findings were used by the client organization (MTV Networks) to reassess how advertisers and agencies think about online space and their consumers.
Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response rates, professional respondents, etc.) are potentially a direct result of 'crossed transactions' between panel owners and panel participants. It discusses examples of how our relationship could be improved and shows how new technologies may help us realign our relationship to be on a more sustainable (and Adult&Adult) basis.
Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to advertisers have been monitored by Survey Research Indonesia for many years through the Media Index and Asian Profile services. But achieving the identification, contact and cooperation of this segment has become increasingly difficult due to a combination of the growth of condominia and gated housing, more time spent away from the home (not least owing to the traffic jams) and a correspondingly greater value placed on leisure time. Failure to tackle these issues would inevitably result in under-reporting of the TRUE size and profile of this segment. Over the last two years, SRI has developed and tested a range of innovative procedures designed to identify and correctly represent this market and has incorporated a number of these in its media measurement services to the benefit of media owners and advertisers alike.