With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of dishonest/inattentive participants in online surveys. In this workshop, Research Now and FactWorks will present the results of their maximum difference scaling approach in a multi-country comparison, giving practical recommendations on how you can use quality checks to eliminate participants and answers that may distort the integrity of your results.
The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the world from 1936 to 2017 complied by Kantar.
Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit. This solution has been utilised throughout the business of 14,000 staff, across the entire customer journey used by one million members across 16 markets.
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and answered at the ESOMAR LATAM Conference. A multi-country study exploring shopping decision-making across category and culture invited 7000 consumers across 7 different countries to talk about how they make shopping deskins. This data was then analysed and over 300,000 open-ended comments were classified in a unique experiment to map out the international language of shopping. From South America to North America, from Asia to Europe; we looked to shed some light on the culture of shopping. Join this event to learn from the findings.
Guest Speaker - Jude Olinger, Founder & CEO, The Olinger Group, United States.
Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign without the right market intelligence to guide how we communicate the 'brand' that is market research. This study of the public perceptions of market research surveys people from UK, the USA and Germany. to provide researchers with a deeper understanding of how market research is perceived.
So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A global qual and quant survey of 30,000 people in six countries on four continents used psychological interviewing, implicit tools and priming to gain unprecedented insight into what hotel guests really want, how to give them unparalleled customer experience, and how to increase revenue.
With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they donât intend on making purchases; this has created a new paradigm in which consumers have more frequent interactions with brands. However, marketers focused on conversions may not be sending the right message. We will present new multi-country research that shows how brands can more effectively influence online shoppers by tapping into their motivations for habitual product browsing. We will reveal six motivations for online product browsing that can be used as the basis for developing ad creative and editorial content targeted to these shoppers.
The "Coming of Age on Screens" projects looked to achieve an authentic view of the lives of 13-to-24 years olds across 11 markets. To produce a rounded and credible account, we needed to blend our global online questionnaire with innovative quantitative research methods. It was important that we avoided the bias of having researchers in attendance where possible. Hence we used wearable cameras, worn by our carefully recruited participants, to allow us remotely capture a vivid in-the-moment record of the devices and platforms they use, when they use them and for reasons. Another method that allowed us to avoid the bias of having moderators in attendance was 'citizen journalism'. This approach entails working with particularly proactive and empowered participants, tasking them to report back on their world via mobile diaires.
Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International Lesbian, Gay, Bisexual, Trans and Intersex Association - an international NGO with 1200 member organisation across the globe), the RIWI Corporation used their Random Domain Intercept Technology to undertake a 51 country survey on attitudes to same-sex marriage. Focusing on Ireland in light of its recent referendum, this ESOMAR presentation will shed light on the predictive strategy implications of these new technologies, and discuss their potential for work with measurable social impact.