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Research papers

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1983

Research papers

Research into export opportunities of small and medium size companies

Two of the export organizations, each acting on its own responsibility, commissioned a wide scale survey in 1982. The purpose of this survey was to establish which bottlenecks are encounted by exporting small and medium-size companies in their export...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Theo Hess, Linda Keemink
Company: NIPO
June 15, 1983

Research papers

Strategic marketing needs strategic research

This paper describes the use of mapping as a strategic research technique. Case histories are described in which the use of mapping lead to major changes being made in long-term plans. The specific mapping technique used uses nominally scaled data as...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John Rice
June 15, 1983

Research papers

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983

Research papers

The effects of violence on the tourism potential of Northern Ireland as measured by market research

The 1969 saw the beginning of the civil disturbances which, as we all now know, were to escalate far beyond anything that could have been imagined back in those days of relative innocence. The small down- turn in visitors in that year coincided with...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Ian G. Henderson, Cathal Mullaghan
June 15, 1983

Research papers

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John H. Fryer
June 15, 1983