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Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved October 07, 2022, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos
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Citation

Smit, M. (2017a, October 17). From one-man challenge to successful social enterprise. ANA - ESOMAR. Retrieved October 07, 2022, from


https://ana.esomar.org/documents/from-one-man-challenge-to-successful-social-enterprise


Videos

Helping introverts open up

A simpler pathway to understand this relatively silent but very powerful consumer segment.

Catalogue: Global Qualitative 2017: Back to the future
Author: Arfa Syed
Company: KANTAR TNS Malaysia
January 11, 2017
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Citation

Syed, A. (2017a, January 11). Helping introverts open up. ANA - ESOMAR. Retrieved October 07, 2022, from


https://ana.esomar.org/documents/helping-introverts-open-up-8942


Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved October 07, 2022, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

IoT and market research (Spanish)

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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Citation

Mendez and Velasquez (2018a, May 14). IoT and market research (Spanish). ANA - ESOMAR. Retrieved October 07, 2022, from


https://ana.esomar.org/documents/iot-and-market-research-spanish-


Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved October 07, 2022, from


https://ana.esomar.org/documents/inside-out-9187