Tag: "Predictive Model"

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Research papers

Comment on G. K. Randall and J. F. Farmer's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Charles W. Clunies-Ross

Research papers

Images under the magnifying glass

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Herbert Flögel

Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: April 1, 1965
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

Research papers

Some applications of a mathematical model of consumer purchase

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Andrew S. C. Ehrenberg

Research papers

The application of survey methods to forecasting

Catalogue: ESOMAR Conference 1960
Date: September 13, 1960
Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh

Research papers

The application of survey methods to forecasting

Catalogue: ESOMAR Conference 1960
Date: September 13, 1960
Author: Klaus von Dohnanyi

Research papers

The application of survey methods to forecasting (French)

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Klaus von Dohnanyi

Research papers

A new technique in matching and prediction (French)

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: William A. Belson

Research papers

A new technique in matching and prediction

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: William A. Belson

Research papers

Motivation research in the field of distribution

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Emeric Deutsch