Tag: "Price Sensitivity"

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Research papers

Pricing new products at better value for money

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Paul Frappa, Yves Marbeau

Research papers

Determining optimum pricing in closed universe prediction panels

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: John Parfitt

Research papers

Changing economic conditions in turbulent times

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Company: NIPO
Date: June 15, 1982
Author: Wim J. de Jonge

Research papers

Value for money

Catalogue: Seminar 1980: Children And Young People
Company: INFO GmbH Markt- und Meinungsforschung
Date: June 15, 1980
Author: Gernot Schwentner

Research papers

Living with inflation

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Date: December 1, 1976
Authors: J. Perry, M. J. Scott

Research papers

PAKOM: The price-sales functions of competing brands (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Nielsen
Date: September 1, 1976
Author: Klaus Kornobis

Research papers

PAKOM: The price-sales functions of competing brands

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Nielsen
Date: September 1, 1976
Author: Klaus Kornobis

Research papers

NSS: Pricesensitivity-meter (PSM)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Peter H. van Westendorp

Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 1, 1976
Author: CRAM/Peter Cooper Archive

Research papers

The British motorist and the oil crisis

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: David Lowe-Watson

Research reports

Qualitative research on 'value for money' advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1975
Author: CRAM/Peter Cooper Archive

Research papers

Application of conjoint measurement to marketing problems and media research

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus