Tag: "Price Sensitivity"

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Videos

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Diageo
Date: November 3, 2020
Author: Arvind Sainath

Research papers

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Diageo
Date: November 2, 2020
Author: Arvind Sainath

Magazines

Revue Française du Marketing (Septembre 2013)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: September 1, 2013
Author: ADETEM

Research papers

Sowing the seeds of a rich harves: Research's contribution to the profit equation

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Date: September 14, 2003
Authors: Indranil Sen, Sunando Das

Magazines

Revue Française du Marketing 1998 (N. 170)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: December 1, 1998
Author: ADETEM

Research papers

Pricing research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Chris Blamires

Magazines

Marketing and Research Today (March 1992)

Catalogue: Marketing and Research Today
Date: March 1, 1992
Author: ESOMAR B.V.

Research papers

Estimating new product price elasticity before launching

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Peter Sampson, Lynn Y.S. Lin

Research papers

A model to forecast the demand for a new telephone service

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Peter Shewey, Mick Roberts, Paul Mullen

Research papers

Price sensitivity, does it increase during a recession?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Discovery of a new target group by means of market research as an aanswer to recession (German)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Jurgen Meyer

Research papers

Discovery of a new target group by means of market research as an a answer to recession

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Jurgen Meyer