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Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fly-the-flag


Research reports

Quantitative research into new forms of can opening

Thomassen and Drijver-Verblifa N.V. are currentlyprogressing the development of a new method of sealingand opening cans of Luncheon Meat using a glued-on flexiblestrip to be pulled off by an integral pull tab. Consumer research on the new method was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Quantitative research into new forms of can opening. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-new-forms-of-can-opening


Research reports

April 1975 repeat purchase survey

In August 1974, CRAM Ltd. conducted a Repeat Purchase Surveyon 769 respondents who had previously returned a BRC card,in order to probe the incidence of continued use of Grecian2000, and to monitor levels of satisfaction with the product.It was felt...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 30, 1975
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Citation

, C. (1975a, May 30). April 1975 repeat purchase survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/april-1975-repeat-purchase-survey


Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-loire-


Research reports

Qualitative research into advertising developments for Noilly

Masius, Wynne-Williams and D'Arcy MacManus Ltd. are currentlyin the process of developing a new advertising campaign forNoilly. Accordingly, consumer research was needed in orderto provide information which would be a useful input fordevelopment....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Qualitative research into advertising developments for Noilly . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-noilly-


Research reports

Project D

This report covers a series of qualitative research projects carriedout separately over February, March and April 1975 to explore possible strategies for the exploitation of substitute-tobacco byGallaher and possible defenses for the protection of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Project D . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-d-


Research reports

Qualitative research into Mcwan's export advertising in Scotland

At present consideration is being given to the problem ofhow the Export TV campaign in Scotland should be progressed. The current creative strategy is still considered relevant,i.e. the job Export advertising in Scotland is expected toperform is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research into Mcwan's export advertising in Scotland . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mcwan-s-export-advertising-in-scotland-


Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

Qualitative research on 'sweet as the moment' tv campaign for birds eye peas

The Company is revising the 'Sweet as the Moment' TV campaignwhich was so successful in the late 1950s. Two executions ofthe theme have been produced with the same visual and soundbut one with a Solo Boy insert and the other with MVO insert. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
×

Citation

, C. (1975a, May 08). Qualitative research on 'sweet as the moment' tv campaign for birds eye peas. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-as-the-moment-tv-campaign-for-birds-eye-peas