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Webinars

Home from Home

As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a...

Catalogue: Webinars 2021
Author: Bertie Lewis
Company: Streetbees
July 6, 2021
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Citation

Lewis, B. (2021a, July 06). Home from Home. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/home-from-home


Webinars

The Future of CPG is Sustainable

Although sustainable product innovation is often perceivedas a ?nice to have? within large organizations, the Harvard Business Review hasstated that the future for CPG specifically is sustainable. If that?s true, howcan organizations pivot through...

Catalogue: Webinars 2021
Authors: Andrew Konya, Cherie Leonard, Lorne Lucree
Company: Remesh
July 6, 2021
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Citation

Konya, Leonard and Lucree (2021a, July 06). The Future of CPG is Sustainable. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-future-of-cpg-is-sustainable


Webinars

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021
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Citation

Olof Philogène and Poelmann (2021a, June 30). Increase insights ROI with knowledge management. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/increase-insights-roi-with-knowledge-management


Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021
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Citation

Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice


Webinars

Unboxed: The power of the subscription economy in food & beyond

Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service...

Catalogue: Webinars 2021
Authors: Fiona Battle, Saurabh Bhandari, Jad Rahme
Company: Streetbees
May 27, 2021
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Citation

Battle, Bhandari and Rahme (2021a, May 27). Unboxed: The power of the subscription economy in food & beyond. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/unboxed-the-power-of-the-subscription-economy-in-food-beyond


Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021
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Citation

Luck et al. (2021a, May 21). Best of ESOMAR Italy: Understanding consumers in the current technoculture. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/best-of-esomar-italy-understanding-consumers-in-the-current-technoculture


Webinars

Ipsos.Digital: Transform your questions to data gold

Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four...

Catalogue: Webinars 2021
Authors: Ana Maria Tizu, Cecile Carre, Richard Collins
Companies: IPSOS, Askia SAS
May 20, 2021
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Citation

Tizu, Carre and Collins (2021a, May 20). Ipsos.Digital: Transform your questions to data gold. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/ipsos-digital-transform-your-questions-to-data-gold


Webinars

Time to redraw all the maps (Spanish)

An exploratory journey on the importance and evolution of market research.Español: Es hora de redibujar todos los mapasUn viaje exploratorio sobre la importancia y evolución de la investigación de mercados

Catalogue: Webinars 2021
Author: Joaquim Bretcha
May 19, 2021
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Citation

Bretcha, J. (2021a, May 19). Time to redraw all the maps (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/time-to-redraw-all-the-maps-spanish-


Webinars

Questionnaire design best practices

Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the...

Catalogue: Webinars 2021
Authors: Jeffrey Henning, Stephen Kraus
May 19, 2021
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Citation

Henning and Kraus (2021a, May 19). Questionnaire design best practices. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/questionnaire-design-best-practices