Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal impact. No matter how good a piece of research is, only if it produces actionable results with a clear benefit to either business or society. This spotlight session features 3 clear examples of that, plus surprise content! Explore the agenda:GOLD TROPHY WINNER 2020:Understanding Excitement Improving Formula One racing and TV coverage using biometrics Greg Morris, Formula One, UKSponsor Splash by ConfirmitFrom A to Z: How KS&R Produces Actionable InsightsScott Woodward, KS&R, USASILVER TROPHY WINNER 2020The Anheuser-Busch Innovation Machine Growing share of innovation in the Industry from 10% to 50% Derick Davidson, Anheuser-Busch, USA Thomas Troch, InSites Consulting, USASponsor Splash by CaplenaA practical guide to effective surveys using open-endsPascal de Buren, Caplena, SwitzerlandBRONZE TROPHY WINNER 2020:Open minded, Open discussion and Open recruitment: Successful open recruitment for a mobile payment beta test online community Steve Liu, EasyCard Corporation, TaiwanJoey Wu, Answer Global Marketing Research, Taiwan
ESOMAR is joined by QRCA in exploring the Privacy Outlook for 2021, join experts from QRCA and ESOMAR's Professional Standards and Legal Committees as they discuss the emerging regulatory and compliance trends facing the data, research and insights sector in 2021.The panel, hosted by Kim Smouter, our Head of Public Affairs and Professional Standards, includes the following speakers:- Lisa Horwich, Pallas Research Associates, QRCA- Amy Yeung, General Counsel and Chief Privacy Officer, Member of the ESOMAR Legal Affairs Committee- Reg Baker, ESOMAR Ambassador for North America, Consultant to the ESOMAR Professional Standards Committee- Mike Cooke, Chairman, ESOMAR Professional Standards CommitteeTogether, they will offer a digest and panoramic perspective on the issues as they pertain to all dimensions of the sector. A must-attend for providers and users alike.
The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their storesdepended on the happiness of their customers, and so the slogan has long beenregarded as the cornerstone of customer-centricity.More importantly, a happy customer continues to 'buy', and thus we must recognise thatit is the customers who drive innovation, change and evolution, as otherwise they wouldmove their spend and their budgets to other suppliers, or indeed, other sectors. This is astrue for Insights and Analytics as it is for Financial Services, FMCG or Healthcare.In a profession such as ours which has strong roots in science, rigour and ethics,the growing demand for speed, instant feedback, and digital solutions that we havewitnessed in recent years, has often relegated a more fundamental understanding of howour clients work and business needs are changing to a secondary importance; instead,the emphasis has tended to be on the 'now' and securing the budget available, not the'future' and how their needs may be evolving.Recognising the fundamentally important role that brand-owners play in determiningthe shape and structure of our profession, this study is the first in what we hope willbecome an annual monitor establishes a first benchmark of how insights are viewedand commissioned within brand-owning organisations, and the key criteria applied towhat is considered 'good' and 'successful' research.
Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.Join Michaela Mora of Relevant Insights in this session to discuss:- What is and what is not UX;- How research can support UX;- Additional areas of expertise needed to conduct UX research.
Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:-Defining Agile;-Understanding the cycle;-A look at the Agile tools on the market.
Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that recognizes the value and relevance of a variety of data sources. 2020 has proven to be a challenging year for the insights industry overall, but while the definitive impact of the pandemic economy is yet to be seen, what both forecasts and industry experts' perspectives confirm is that the pandemic is fuelling the industry's revolution, serving as an accelerator to the dynamic shifts that were already starting.Join us to delve into these changes presented in ESOMAR's Continued evolution of the data, analytics and insights industry report, and hear expert voices from collaborating companies Remesh, Confirmit, Forrester and Symphony Technology Group.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers. In this presentation, we look at the technology, its application and the evidence to show why it is the future of our industry.
As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely focusing on the actions they take from the insights. During this presentation, Bruce Temkin will share details on the current CX trajectory. Join Bruce to learn:- How is CX becoming more action-oriented?- What are the elements of a modern CX program?- Where will CX programs head in the future?
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this eposide, Coca-Cola's K&I Director, Begonia Fafian, interviews Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle, as they discuss the headline topic: The Changing Role of the Insights Function and Job Description.
AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?