Research is no longer linear and traditional reporting methods are stuck in a moment of time? Atomic Research breaks down knowledge into parts, treating research as small atoms of information that can live independently of large reports. This approach helped our UX team to better manage our research findings, where each observation is tagged with supporting evidence to reuse whenever needed.
This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we went about it and what we have learned during this journey. We'll share some of the key insights from the study and shed light on some of the bumps and hurdles we encountered along the way.
In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper sheds light on just how influential they are. We will illustrate how the discourse, the tone of voice and the general way of ongoing about things amongst this group can serve as a major source of inspiration with regard to gathering insights and reinventing qualitative research.
This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.
At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for studies on the general population or voters. Online surveys can deliver information that helps in understanding the context and may even point to anticipate trends and future behaviours. This presentation offers the market a very important learning from the comparison of three methods of data collection ?F2F, CATI and online panel ? specifically for studies of public opinion requiring national representative samples, such as elections, and additionally for studies conducted with specific targets as well. The proposal is to demonstrate the suitability of each method, benefits and limitations of each and indicate the drivers of choice of each method in Brazil.
This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end clients to ensure that a sample meets widely accepted quality criteria. It is recommended reading for all stakeholders in the research process, from survey designers to data users.