What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric vehicle and how much to spend on it. The challenging times we're in have constrained some of the choices that people make, but it is even more crucial that companies understand what matters most to people and what trade-offs they are willing to make.At Strategy Analytics, we have been helping Fortune 500 companies understand these trade-offs. With thousands of research studies carried out worldwide across a broad range of industries, we have developed and innovated on analytical techniques that prioritize consumer needs, pain points, new ideas, product features, or even specific elements of a product positioning or messaging initiative. This insight has guided the development and marketing of winning and compelling products you now see in the market.What's in it for me?The art and science behind MaxDiff: Best practices in designing MaxDiffThe "so what?" and ?what now?": Interpreting and presenting MaxDiff resultsInnovation beyond prioritization: Leveraging MaxDiff to create targets and product portfolio opportunitiesB2B and B2C case studies: Practical applications of MaxDiff analysis in business decision makingWho is this for?Product Marketing, Product Development, UX, Marketing Communications, Marketing Managers, HW and SW Designers, Insights Managers, and Market Researchers whose role requires an understanding of end-users needs to create and market new products and experiences.Suggested level of expertiseThis masterclass is well-suited for those who have conducted research that used MaxDiff and would like to learn more about how to further leverage it for product development and marketing. This class also provides an excellent introduction to those who may have a basic understanding of MaxDiff and desire to put end-users at the centre of business planning and decision making.
The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind, what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of pricing and sales that you should definitely be aware of?In this 60 minutes strategic update, invited pricing research experts discuss the latest movements and improvements in this field including new paradigms, perspectives, tools and technology. In this short session we take a tour d'horizon touching on topics like Behavioral Pricing, subscription model, research methods, data-driven and AI-based pricing.
Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:-Defining Agile;-Understanding the cycle;-A look at the Agile tools on the market.
eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for strategy and optimizations.The new 100% digital version has been developed to enable eTrack® to be run totally over digital platforms and has been a huge success over the past months when face-to-face research wasn't possible.Clients who have tried it are convinced that digital takes this quant-qual pre-testing tool to the next level!In this webinar you will learn:- eTrack® overview: what it is, how it works- key deliverables and benefits- real-life case studies clearly showing the impact on clientsThe session will be lead by Sven Arn, co-owner, and Managing director of Happy Thinking People.
We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our brands can play a meaningful role in their lives. The root of evil comes from innovating against the business goal to fill business budget gaps versus innovating against human desire and needs.I will share concrete examples of how Bacardi has "saved humans" from the Consumer Matrix through brave and human-centric research approaches.
A session dedicated to the francophone community to share excellences and best practices of the French Market research community.
We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our brands can play a meaningful role in their lives. The root of evil comes from innovating against the business goal to fill business budget gaps versus innovating against human desire and needs.
Q&A Session, Forget me not - Traditional & new methods to answer modern questions.
F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and their story - and why we must start with our humans.- Our connection with humanity is broken. We want to quantify and categorise people, we try to create algorithms to predict unpredictable human lives which are cozier, messier, real and quite imperfect. Do traditional qualitative methods work in helping us understand people or should we evolve?- It's scary but brave and maybe even a little provocative and uncomfortable, but are there new ways to reconnect with humanity through fearless human-centric research?
Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches. Topics will include: - Technological, cultural and business trends impacting market research;- Agile research as an emerging methodology;- The growth of mobile ethnographies and online focus groups.
This new ESOMAR/GRBN Guideline is for researchers and clients engaged in primary research. It includes all quantitative and qualitative methods that involve direct interaction (such as to get consent) with the data subject, including passive data collection in which the researcher observes, measures or records a person?s actions. It also is meant to provide guidance for those who commission research. Methodologies included but are not limited to surveys, focus groups, in-depth interviews, ethnographic studies and some forms of observational research, including mystery shopping.