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Videos

Get a G.R.I.P on the new normal

ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads...

Catalogue: Insights Festival 2020
Authors: Corette Haf, Ilka Kuhagen, Jay Zaltzman, Piyul Mukherjee, Roben Allong
September 15, 2020
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Citation

Haf, Kuhagen, Zaltzman, Mukherjee and Allong (2020a, September 15). Get a G.R.I.P on the new normal. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/get-a-g-r-i-p-on-the-new-normal


Videos

Stronger together: Why associations and association membership make sense in a post COVID-19 world

Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more...

Catalogue: Insights Festival 2020
Authors: Hana Huntova, Jonathan Lai, Kim Smouter-Umans, Melanie Courtright, Laurence Miklichansky, Maurice Ndiaye
September 15, 2020
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Citation

Huntova et al. (2020a, September 15). Stronger together: Why associations and association membership make sense in a post COVID-19 world. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/stronger-together-why-associations-and-association-membership-make-sense-in-a-post-covid-19-world


Videos

Beyond the Red Wall: Keynote interview

Why did Labour lose? Why the Conservatives won? What happens next? What does this tell us about the likely outcome in the US election?

Catalogue: Insights Festival 2020
Authors: Deborah Mattinson, Stephen Bush
September 15, 2020
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Citation

Mattinson and Bush (2020a, September 15). Beyond the Red Wall: Keynote interview. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/beyond-the-red-wall-keynote-interview


Research papers

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 15, 2020
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Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 15). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you--11579


Research papers

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/it-s-time-to-talk-11586


Research papers

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 15, 2020
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Citation

Gansle, M. (2020a, September 15). From change management to change leadership. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership-11592


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Crispin Beale, Patricia Dominguez, Alexander Wheatley
September 15, 2020
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Citation

Beale, Dominguez and Wheatley (2020a, September 15). The fast fringe quiz. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/the-fast-fringe-quiz-11554


Research papers

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Grant Feller, Leanne Tomasevic
Companies: GF-Media, Truth Consulting
September 15, 2020
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Citation

Feller and Tomasevic (2020a, September 15). The power of bad. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/the-power-of-bad-11591


Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
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Citation

McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593