Designing provocative conversations with consumers and stakeholders to spark strategic imagination.
Designing provocative conversations with consumers and stakeholders to spark strategic imagination.
Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.
Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.
This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer. Working with Listen & Learn, Macmillan used a social insights approach to finding, appreciating and understanding what it is like to receive a diagnosis. They explored what happens, how people feel, where they go for help, what they needed and ultimately, how Macmillan could help. In this paper, we will discuss how, together, we made this work. From getting a new method approved post-GDPR and gaining internal support, to how this approach to social data was able to unlock previously hidden aspects of life with cancer. Then the results: how Macmillan was able to make changes to service design, communications, and resourcing while feeding into their longer-term strategy.
With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an important part of this industry which currently constitutes a share of approximately 5% or $3,5 Bn. With increasing internet penetration, this number is projected to touch $14 Bn by 2020 with more and more consumers moving online and increasing their share if online purchases, translating to roughly 12% share of the total fashion market.
The Talent Contest: ESOMAR Research Effectiveness Award Finalist.
A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).
A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).
With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.