How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.
Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.
We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.
We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.
The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context. Specifically, this article presents the highlights of a study to segment the consumers in Cuba. The emphasis is not to explain the results of the study but also to illustrate the intricate process of running a study in the country.
The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function within a profit-driven organisation. The case study demonstrates the brand and business insight function's ability to collaborate closely with senior marketing and commercial teams while also playing a proactive and crucial role in making strategic decisions that drive business growth. Through analysis of existing consumer and industry data, future business growth targets are defined and validated, leading to approval of the business case for change in long-term strategy in a key European market.
So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A global qual and quant survey of 30,000 people in six countries on four continents used psychological interviewing, implicit tools and priming to gain unprecedented insight into what hotel guests really want, how to give them unparalleled customer experience, and how to increase revenue.
Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive the value proposition, to remain relevant to customers and consumers. Strategy is therefore a creative process, and the purpose of strategy development is to: a) Re-perceive how the external business environment could be different in the future, and b) Re-conceive the organisation's response to such changing circumstances. This paper makes the case for the application of scenarios in business strategy and innovation, and describe a process that can be applied within their own operations.
The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function within a profit-driven organisation. The case study demonstrates the brand and business insight function's ability to collaborate closely with senior marketing and commercial teams while also playing a proactive and crucial role in making strategic decisions that drive business growth. Through analysis of existing consumer and industry data, future business growth targets are defined and validated, leading to approval of the business case for change in long-term strategy in a key European market.