Resources Library by ANA

The solution of problems pertaining to the organization of market research for industrial products (French)

Catalogue: ESOMAR Congress 1966

Date: September 1, 1966

Authors: Pierre Aviron, P. Lenoir

The solution of problems pertaining to the organization of market research for industrial products

Catalogue: ESOMAR Congress 1966

Date: September 1, 1966

Authors: Pierre Aviron, P. Lenoir

The co-ordination of the research and creative functions in a large advertising agency

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Company: Ogilvy

Date: June 1, 1966

Authors: Mick Williamson, Julia Ann Burdus

Pupil response as a means of evaluating television commercials

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Date: June 1, 1966

Authors: Gareth Johns, Jack Potter

The computer in media planning

Catalogue: ESOMAR/WAPOR Conference 1965

Date: June 15, 1965

Author: M. H. J. Webb

A review of market research developments in the United Kingdom during the year 1963/64

Catalogue: ESOMAR Yearbook 1964-1965

Date: June 15, 1965

Author: Lorne James Rothman

Studies in readership

Catalogue: ESOMAR Yearbook 1962-1963

Date: August 1, 1963

Author: ESOMAR B.V.

Research into housewife shopping patterns in Great Britain

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Date: June 15, 1962

Author: Peter A. Rusby

Some aspects of research into the levels of attention paid to television programmes

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Date: June 15, 1961

Authors: John Treasure, Bryan A. Bates

The British voter and Party images

Catalogue: ESOMAR/WAPOR Congress 1959

Date: June 15, 1959

Author: Henry Durant