Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.
Latest updates and a tool-kit of pragmatic pandemic recommendations.
Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most significant factors driving adoption of successful mobile apps in the US, and identify the apps with the highest propensity to take off in 2018. We belive that the apps with the greatest likelihood to "fly" in 2018 are Moviepass, Wish, and NewsRepublic. This paper outlines the research methods, rationale and insights that led to this conclusion.
Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and context of people's lives in a way that had not been seen since FDR. âBrand Obamaâ was perhaps that best executed campaign that we have seen in the last half century. Period. Its architecture, messaging, imagery and sheer reach, using both traditional and new media, was breathtaking. Its ability to energise people and to call them to action was the dream of any Madison Avenue executive. Across the articles in this issue, you will find clarion calls for innovation and imagination in the way that we approach understanding consumers and citizens in these unsettled times.
Market research is becoming more business-driven as the financial world takes an increasing interest in marketing information and insight. But what levels of compensation are investors looking for, how will they be delivered and how will this affect the quality of data? Business-driven approaches have their advantages and disadvantages but if there are no clear limits over what is and is not desirable, widespread turbulence can quickly arise, as evidenced by recent developments on the US mortgage market. It is still relatively peaceful in the world of research, but will it remain so? Business-driven practices will continue to have more impact and although developments and challenges are in the spotlight elsewhere in the world such as the BRIC countries, the US is still the leader in market research business. Reason enough, therefore, to look a little more closely at the US in this edition of Research World.
This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.
For the fifth year in a row the once robust US market for commercial market, media and public opinion research growth rate declined, with 2002 increasing 2.4%, or just 0.8% after inflation. But 2003 seems to hold a little promise.
The US is the worldâs largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4% over 2000. It is the fourth consecutive year of growth decline according to the US market research newsletter, Inside Research. After 2.8% inflation, net spending increased by just 1.2%.
There are two parts to this paper. The first part describes the authors' use of market datasets (currency or other), their objective in preserving them and the resulting (and different) approaches taken in the United Kingdom and United States. The second half of the paper offers insight into the benefits of a TV and Print fusion database and its likely impact on the future of media planning, particularly Print's role in mixed media campaigns.