Tag: "United States"

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Research papers

Socioeconomic characteristics of the radio audience in the United States

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Company: Nielsen
Date: June 15, 1999
Author: David Lapovsky

Research papers

Consumer usage patterns of the Internet and traditional media

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Jane H. Mulligan

Research papers

The myth of king super Midas

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Author: Erwin Ephron

Research papers

Projecting the television audience in the digital future

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Author: Janice J. Jones

Research papers

Metering television in the digital age

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Authors: Barry Cook, Edgar Aust

Research papers

Getting those respondents involved!

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Authors: David Lapovsky, Robert H. Patchen

Research papers

What customers want

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Company: JD Power
Date: June 15, 1996
Author: David Sargent

Research papers

Retailer response to environmental and competitive changes in the United States

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Date: June 15, 1995
Authors: David J. Rachman, Cesar M. Malolcs

Research papers

American public television in the 500 channel environment: A discussion of current research

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris

Research papers

Reversing trends: Children and consumption

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Date: June 15, 1992
Author: Albert J. Yesk

Research papers

Home shopping in the United States

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Author: Helen Katz

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin