Resources Library by ANA

Efficiently measuring opinions in the capital market

The paper describes briefly how respondent different scale usage may affect the analysis of results derived from discrete scales such as those commonly used in marketing research.Those effects are essentially due to yea / nay / middle-of-the road...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Luiz Fernando Lopes Filho, Elaine Restier, Luiz Sá Lucas, Eduardo Werneck

September 19, 2004

Facilitating customer relationships through marketing research

Proprietary panels have been adopted by many organizations to lower costs and speed up market research.Kodak has taken the proprietary panel a step beyond to develop a mechanism to enhance their customer relationships.This paper reviews how Kodak and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Berni Stevens, Thomas Catalano

September 19, 2004

Closed-loop marketing solution for CPG online advertising

Marketers are seeking compelling evidence that online advertising is an effective business tool. They are also in search for solutions that provide an effective media plan to target the key segments - where and how can I reach my key segments...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Manjima Khandelwal, David Boyd, Kenneth Greenberg

September 19, 2004

Market research? Come on, this is serious!

Market researchers wish to bridge the current gap between market research and its use for business decisions.This paper argues that such a gap exists primarily due to the difference between the findings of market research that are focussed on the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Omar Mahmoud

September 19, 2004

Linking marketing decisions with consumer decision making

This paper expands on recent findings from cognitive psychology and related disciplines and argues that market researchers need to move their emphasis from understanding consumer perceptions and generalized motivations to a much more specific...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Alastair Gordon

September 19, 2004

Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004

Author: ESOMAR B.V.

September 1, 2004

ESOMAR Annual Market Study 2003

This report, which covers the year 2003, is the sixteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2004

Can MR help 'disclose' what vested interests want to actively 'suppress'?

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.The model has been justified using...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Balendu Shrivastava, Bhupendra Mathur

Company: IMRB International

August 5, 2004

Research World (July/August 2004)

The object is to review whether opinion polls are subject to the principal requirements of professional standards and best practices. The review should include the ESOMAR/WAPOR Guide to Opinion Polls (last revised in 1998) and identify which new...

Catalogue: Research World 2004

Author: ESOMAR B.V.

August 1, 2004