You searched for: "*"

ANA has found 12136 results for you, in 635 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó
Company: KANTAR TNS Malaysia
September 13, 2012
×

Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/opening-the-black-box


Research papers

Were you there?

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Oscar Martinez, Lyn McGregor
Companies: Flamingo, Diageo
September 13, 2012
×

Citation

Martinez and McGregor (2012a, September 13). Were you there?. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/were-you-there-


Research papers

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
×

Citation

Gould, Strauss and Tyree (2012a, September 13). "Un-mommed": Can moms and their families survive?. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-


Research papers

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Bob Pankauskas, Tom Ewing
Company: BrainJuicer
September 13, 2012
×

Citation

Pankauskas and Ewing (2012a, September 13). Research in a world without questions. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/research-in-a-world-without-questions


Research papers

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong
Company: Ipsos MRBI
September 13, 2012
×

Citation

Saxton, Zalis, Rodenburgh and Wiltfong (2012a, September 13). Socialised research. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/socialised-research


Research papers

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux
Company: Affinnova
September 13, 2012
×

Citation

Karty, Henning, Thai, Yu and Lamoureux (2012a, September 13). The "irrationalisation" of surveys. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys


Research papers

The case of Tunisian elections following the Arab Spring

The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case...

Catalogue: Congress 2012: Accelerating Excellence
Author: Nébil Belaam
Company: EMRHOD Consulting
September 13, 2012
×

Citation

Belaam, N. (2012a, September 13). The case of Tunisian elections following the Arab Spring. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-case-of-tunisian-elections-following-the-arab-spring


Research papers

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Neel Desor, Robert Ellis
Company: COG Research Ltd.
September 13, 2012
×

Citation

Desor and Ellis (2012a, September 13). How cars really get bought. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/how-cars-really-get-bought


Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
×

Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-