Back

In 2030 the best market researcher in the organisation will be the CEO!

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Company:

Authors: David Smith, Elisabetta Osta

Abstract:

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market researcher's mindset needed to cope with the development is explored. Specific examples of how Barclays Bank is becoming more customer-centric on a worldwide basis will be shared. It will make sense for the most adept researcher in the business to become the CEO.

David Smith

Author

This is a long description of some author details.

Elisabetta Osta

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The ethical dilemmas of the market researcher

Catalogue: ESOMAR Congress 1988

Authors: Mary Bartram, Peter Bartram

 

September 1, 1988

×

Citation

Bartram and Bartram (1988a, September 01). The ethical dilemmas of the market researcher. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-ethical-dilemmas-of-the-market-researcher


Research Papers

Striving to be the best

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Amanda Metcalfe, Helen West

 

June 15, 1995

×

Citation

Metcalfe and West (1995a, June 15). Striving to be the best. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/striving-to-be-the-best


Research Papers

The evolution of the market researcher

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

×

Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher