Resources Library by ANA

A matter of belief

Differentiating own product from competitors is a classic demand for marketing. In the past, healthcare marketing had the privilege of being able to build on sound functional differentiations between products based on unique modes of action and...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Patricia Blau, Sigrid Schmid

February 6, 2008

Contrasting two cultures

Improved education, the internet and the growth of healthcare information and interest in healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Geoff Minter

Company: The Minter Group

February 6, 2008

The power of communication

The Italian OTC drugs market is evolving. The last significant change occurred about two years ago with the so-called 'Bersani Decree' which ratified the exit of the OTCs from the pharmacy, giving consumers the chance to buy over-the-counter drugs...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Elena Anfosso, Giuliano Meroni

Company: Novartis

February 6, 2008

Who's eaten my porridge?

This paper demonstrates the contribution of advanced qualitative research to the identification and exploration of non-rational responses and decision-making in the ethical and OTC fields of pharmaceutical research. It encompasses both Physician and...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Neil McPhee, Graeme Chrystal

Company: Zaicom Research Plus Limited

February 6, 2008

Effective communication through market research

Along with the process of change that has recently occurred to the pharmaceutical industry, in some cases, traditional communication ways have not been as effective as in the past. This occurs due to an increase in costs and, also, because of the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Company: Roche

February 4, 2008

Research World (February 2008)

This month Research World is focusing on talent development, which pleases me enormously as it is a particular hobby horse of mine. Yet, I am also acutely aware that it is one of those subjects to which it is incredibly difficult to do proper...

Catalogue: Research World 2008

Author: ESOMAR B.V.

February 1, 2008

Research World (January 2008)

This month’s issue is typical of the Research World approach of late. It takes an issue that is topical and important - emotional response to brands and how to research this - and looks at it from a variety of angles. David Penn challenges the...

Catalogue: Research World 2008

Author: ESOMAR B.V.

January 1, 2008

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines

Author: Leendert de Voogd

December 1, 2007

Research World (December 2007)

Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make...

Catalogue: Research World 2007

Author: ESOMAR B.V.

December 1, 2007