Research World (December 2007)

Date of publication: December 1, 2007

Catalogue: Research World 2007

Author: ESOMAR B.V.

Abstract:

Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make in our actual behaviour. Are people consciously dealing differently with resources, or are changes in behaviour only real if people -just like the players in the business world - have almost no options to do anything else? Research into public opinion and actual behaviour will therefore become more important. However, other social issues, such as ageing, social inclusion and ethnic developments will also demand more attention. In this edition of Research World we look primarily at giving people a stronger voice.

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