Resources Library by ANA

Creative mobile phone research

Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and web-based technologies. Over the period of four weeks, undergraduates...

Catalogue: Qualitative 2006

Authors: Emanuel Maxl, Sigrid Studler

October 8, 2006

Assessing individual respondents' quality

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys. Respondents complete a mock concept test that measures behavioural variables and aggregates them into a score. Furthermore, a longitudinal score...

Catalogue: Panel Research 2006

Authors: Christian Loeb, Adriane Hartmann

October 8, 2006

Toilet breaks

Life is one big story and as market researchers we make it our stock in trade to turn certain lives, the attitudes, behaviours and preferences that cascade in these lives into stories. As well as factual and relevant, we try to make them lively,...

Catalogue: Qualitative 2006

Authors: Anjul Sharma, Becky Lewis

Company: Ipsos MRBI

October 8, 2006

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006

Author: Mike Gadd

October 8, 2006

People research for experience design

This paper is based on Philips Design&Research through Design program, intended to develop business options with high potential value and in a timely manner. The paper outlines an approach to assessing and evaluating innovative experience...

Catalogue: Qualitative 2006

Authors: Slava Kozlov, Lucile Rameckers, Paul Schots

Company: Philips International

October 8, 2006

Dynamic segmentation in the travel industry

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...

Catalogue: Leisure 2006

Authors: Markus Orth, Florian Bauer

Company: IRIS Network

October 8, 2006

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006

Author: ESOMAR B.V.

October 1, 2006

Revue Française du Marketing (Octobre 2006)

Depuis cinq ans, les thématiques relatives au e-marketing suscitent un engouementmanifeste tant dans la communauté académique que dans le monde desentreprises. Quatre contributions viennent alimenter le contenu de la présente...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2006

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight

Author: Ray Poynter

September 17, 2006