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Who will shape the future of market research?

Date of publication: October 8, 2006

Catalogue: Latin America 2006

Author: Mike Gadd

Abstract:

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might influence the future of our industry. The results are based on secondary research, a custom survey, blogs and individual in-depth interviews conducted among market research professionals.

Mike Gadd

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Gadd, M. (2006a, October 08). Who will shape the future of market research?. ANA - ESOMAR. Retrieved April 09, 2026, from


https://ana.esomar.org/documents/the-market-research-agency-of-the-future