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Research papers

Cognitive and emotional influences on fragrance experience

Fragrance experience is the product of the sensory properties of fragrance materials and the psychological processes involved in perception, memory and emotion. This paper provides an overview of experimental research that has examined the role of...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Pamela Dalton
March 16, 2003
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Citation

Dalton, P. (2003a, March 16). Cognitive and emotional influences on fragrance experience. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/cognitive-and-emotional-influences-on-fragrance-experience


Research papers

To sniff or not to sniff?

This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry's use of sniff testing as a means of evaluating fragrances among consumers, examines the place of this methodology within product testing...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Dydiane Goodman, Ivor Shalofsky
March 16, 2003
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Citation

Goodman and Shalofsky (2003a, March 16). To sniff or not to sniff?. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/to-sniff-or-not-to-sniff-


Research papers

Fragrances with real impact

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women's prestige perfumes in order to make consumers reach out for that specific product. The study reveals the role of 'liking' as well as the specific...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Pieter Aarts
March 16, 2003
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Citation

Aarts, P. (2003a, March 16). Fragrances with real impact . ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/fragrances-with-real-impact-


Research papers

Asking smarter questions

This paper reviews those processes that were particularly successful in developing a broader strategic role for research in product design. Along the way, the authors succeeded in getting more from respondents, which resulted in more meaningful...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Philip Wolf
March 16, 2003
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Citation

Wolf, P. (2003a, March 16). Asking smarter questions. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/asking-smarter-questions


Research papers

Do producers and consumers speak the same language?

Multi-national communication is a standard practice in the fragrance industry. But how are multi-national messages perceived in local markets? The paper examines the phenomenon of female fragrance advertising from two sides: what producers presented...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Maria Papanthymou
March 16, 2003
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Citation

Papanthymou, M. (2003a, March 16). Do producers and consumers speak the same language?. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/do-producers-and-consumers-speak-the-same-language-


Magazines

Research World (March 2003)

The Latin American market is more diverse than many companies, especially some multinationals, would like to believe. At the same time, it is bigger and more encompassing than most people realise: it stretches from the Canadian border to Cape Horn.

Catalogue: Research World 2003
Author: ESOMAR B.V.
March 1, 2003
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Citation

B.V., E. (2003a, March 01). Research World (March 2003). ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/research-world-march-2003-


Research papers

Segmentation beyond cultural boundaries

Although the use of market segmentation analysis is standard research practice in the United States and Europe, many researchers experience difficulty when applying the same methodology to research in other cultures. Market segmentation can be...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Mila C. Montemayor-Orr
February 23, 2003
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Citation

Montemayor-Orr, M. C. (2003a, February 23). Segmentation beyond cultural boundaries. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/segmentation-beyond-cultural-boundaries


Research papers

Targeting doctors in the Middle East - Is it just a mirage?

This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East. Using Saudi Arabia as a specific example, it will discuss current methods and examine their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Jim Ryan
February 23, 2003
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Citation

Ryan, J. (2003a, February 23). Targeting doctors in the Middle East - Is it just a mirage?. ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/targeting-doctors-in-the-middle-east---is-it-just-a-mirage-


Research papers

Improving healthcare marketing through market segmentation and targeting

This paper demonstrates how accounting for respondent heterogeneity can improve marketing effectiveness in the healthcare sector. Three specific techniques, Latent Class Analysis, Hierarchical Bayesian Regression, and Decision Trees, are presented....

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Jon Pinnell
Company: MarketVision Research
February 23, 2003
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Citation

Pinnell, J. (2003a, February 23). Improving healthcare marketing through market segmentation and targeting . ANA - ESOMAR. Retrieved August 25, 2025, from


https://ana.esomar.org/documents/improving-healthcare-marketing-through-market-segmentation-and-targeting-