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Targeting doctors in the Middle East - Is it just a mirage?

Date of publication: February 23, 2003

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Jim Ryan

Abstract:

This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East. Using Saudi Arabia as a specific example, it will discuss current methods and examine their effectiveness in terms of reach and impact.The paper will discuss the problems faced by pharmaceutical manufacturers and go on to suggest ways in which targeting can be improved.

Jim Ryan

Author

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Research Papers

Sensitive subject in a sensitive market

Catalogue: Global Healthcare 2004

Author: Jim Ryan

 

February 22, 2004

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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market


Research Papers

Do what your doctor tells you!

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Robert C. Blake, James J. Ryan

 

June 15, 1987

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Citation

Blake and Ryan (1987a, June 15). Do what your doctor tells you!. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/do-what-your-doctor-tells-you-


Case Studies

A case study on client-agency teamwork in the market research process

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Richard Beswick, Urs Mattes

Company: bms Ltd.

June 15, 1997

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Citation

Beswick and Mattes (1997a, June 15). A case study on client-agency teamwork in the market research process. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/a-case-study-on-client-agency-teamwork-in-the-market-research-process


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Citation

Ryan, J. (2003a, February 23). Targeting doctors in the Middle East - Is it just a mirage?. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/a-case-study-on-client-agency-teamwork-in-the-market-research-process