Abstract:
This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East. Using Saudi Arabia as a specific example, it will discuss current methods and examine their effectiveness in terms of reach and impact.The paper will discuss the problems faced by pharmaceutical manufacturers and go on to suggest ways in which targeting can be improved.
Research Papers
Sensitive subject in a sensitive market
Catalogue: Global Healthcare 2004
Author: Jim Ryan
 
February 22, 2004
Research Papers
Do what your doctor tells you!
Catalogue: Seminar 1987: Research In Arab Countries
Authors: Robert C. Blake, James J. Ryan
 
June 15, 1987
Case Studies
A case study on client-agency teamwork in the market research process
Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Richard Beswick, Urs Mattes
Company: bms Ltd.
June 15, 1997
