Targeting doctors in the Middle East - Is it just a mirage?

Date of publication: February 23, 2003

Author: Jim Ryan

Abstract:

This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East. Using Saudi Arabia as a specific example, it will discuss current methods and examine their effectiveness in terms of reach and impact.The paper will discuss the problems faced by pharmaceutical manufacturers and go on to suggest ways in which targeting can be improved.

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