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Research papers

Study of the reading habits of physicians

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1979
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Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-


Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/public-versus-private-opinion


Research papers

Researching a complex social problem

The present paper describes a programme of research set up to aid decision-making about the potential use of advertising to combat vandalism. Starting from a review of the current state of knowledge, research was designed to fill in some of the gaps...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sally Stainforth, Tony Twyman
June 15, 1979
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Citation

Stainforth and Twyman (1979a, June 15). Researching a complex social problem. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/researching-a-complex-social-problem


Research papers

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
June 15, 1979
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Citation

Schevernels, P. (1979a, June 15). Selling advice instead of services. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/selling-advice-instead-of-services


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979
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Citation

Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks


Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979
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Citation

Bermingham, J. (1979a, June 15). Syndicated research as a source of ad hoc and trend data on financial services. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/syndicated-research-as-a-source-of-ad-hoc-and-trend-data-on-financial-services


Research papers

Audience appreciation and audience size

Most television programmes can be classified into two main programme types, Information and Entertainment. Information programmes tend to get smaller audiences but higher appreciation scores than do Entertainment programmes. Between these two main...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
June 15, 1979
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Citation

Barwise, Ehrenberg and Goodhardt (1979a, June 15). Audience appreciation and audience size. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/audience-appreciation-and-audience-size


Research papers

Decision making in a changing environment

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Barjanski, Jean-Philippe Faivre, Jean-Paul Frappa
June 15, 1979
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Citation

Barjanski, Faivre and Frappa (1979a, June 15). Decision making in a changing environment. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment


Research papers

A method of quantitative comparison of regional markets

Traditionally, classificatory economic research has adopted two main approaches: - Heuristic, which is based on the assumptions, the knowledge and the intuition of experts, and; -Mathematical, which is based on formalised models, usually of a...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Andrey A. Goriatchev, S. A. Redkozubov
June 15, 1979
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Citation

Goriatchev and Redkozubov (1979a, June 15). A method of quantitative comparison of regional markets. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/a-method-of-quantitative-comparison-of-regional-markets