Syndicated research as a source of ad hoc and trend data on financial services

Author: John Bermingham


This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report, some trend data and data on media selection. Because the TGI covers many product fields other than financial services, it is possible to cross analyse savings or credit with activity in other areas. Some examples of the use of the data in this way are also shown. Finally, the advantages - and disadvantages - of the TGI are discussed and compared with the type of syndicated surveys which are more usually considered in specialised fields.

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