Resources Library by ANA

Revue Française du Marketing (Décembre 2006)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2006

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006

Author: ESOMAR B.V.

December 1, 2006

Research World (November 2006)

With the exponential growth in population, issues in the public sector are ever more complex, they range from how to tackle poverty and social exclusion, to dealing with the ecology and environment, from improving healthcare to the integration of...

Catalogue: Research World 2006

Author: ESOMAR B.V.

November 1, 2006

All you need is love

In the past, behaviour was presumed as conscious, sequential and rational, and hierarchy-of-effects (HOE) models of advertising, like AIDA, reflected this thinking.However, recent studies show that emotions and feelings are much more important.These...

Catalogue: Latin America 2006

Authors: Michael F. Cramphorn, Georgia Phillips, Ilan Lechter

Company: Add+Impact International

October 25, 2006

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006

Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis

Company: Brand Keys, Inc.

October 20, 2006

When is perception reality?

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...

Catalogue: Latin America 2006

Authors: Karla Costa, Philip Rhodes

October 20, 2006

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006

Authors: Silvio Pires de Paula, Sergio Beniamino

Company: Demanda

October 20, 2006

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006

Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales

Companies: GfK, Pearson S.A. de C.V.

October 20, 2006

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006

Author: Ana Cláudia Hernandes Fioratti

October 20, 2006