Resources Library by ANA

Tourism and environmental crises

The paper illustrates and discusses the impact of an environmental crisis the appearance of an algal blooms in the Adriatic sea during the summer of 1989 on tourist attitudes and behaviours. The tourism basin involved Italy's Emilia-Romagna...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Giancarlo Gasperoni, Stefano Dall’Aglio

June 15, 1991

Working with colour and fragrance in combination to optimise consumer product perception

The fragrance/colour combination is crucial in the area of optimising consumer perception of product benefits, which is relevant to subconscious consumer reactions to brand/product acceptance. This paper will look at one particular piece of research...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Ken Lewis

June 15, 1991

Over-promise and under-delivery

This paper is in three parts. Part 1 introduces and describes the Strong and Weak theories. Outside observers (both protagonists and antagonists of advertising) and many practitioners believe in the Strong theory. This paper introduces facts...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: John Philip Jones

June 15, 1991

Pan-European opportunities in the grey market

This paper aims to demonstrate that opportunities exist on a pan-European basis for certain market sectors to increase business through targeting the over 50s. Three sectors have been chosen, crossing a span of industry and market types. Research...

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Barbara Martin, Graham Staplehurst

June 15, 1991

Experience in consumer goods

In the work there are three parts. The first part is devoted to the analysis of economic and social aspects of the consumer goods market development in the USSR in 1985-1991. In the second part of the work the peculiarities of market research in the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Natalija Cherkasova

June 15, 1991

Modes of entry, business practices and marketing to East European countries

In the introductory paragraph, the new business climate in Eastern European countries is seen against the background of the different viewpoints that have characterised the evolution of the East/West relationships. The implications of the dramatic...

Catalogue: Conference 1991: International Marketing Research

Author: Gabriele Morello

June 15, 1991

The capital image

Studies carried out on the press in the majority of cases concentrate on investigations of the readership. Focusing on the various types of readers of a single title, and classifying them both socio-demographically and in terms of social behaviour,...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: Philippe Robinet, François Laurent

Company: BVA Group

June 15, 1991

Search for the real market and real development: The treatment days analysis

1993 and beyond there will be an ongoing harmonisation process of prices, presentations, patent terms, etc. in the pharmaceutical market of the EC. Individual industry and government actions and re-actions in addition will change the market...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Horst Gunter Schneider

June 15, 1991

Individualisation and the need for marketing information management

In this paper it is argued that growing individualisation of consumer lifestyle and demand necessarily leads to a major change in commercial communication. Already a shift from advertising to direct marketing is noticeable. But also direct marketing...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Wil Wurtz

June 15, 1991