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Videos

New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016
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Citation

Tanco and August (2016a, June 15). New consumerism (Spanish). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/new-consumerism-spanish-


Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Videos

Shaping the future

Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Congress 2016: #WOW
Author: Daniel Castejón
June 15, 2016
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Citation

Castejón, D. (2016a, June 15). Shaping the future. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/shaping-the-future


Research papers

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/data-gumbo-8707


Research reports

ESOMAR data protection checklist

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). ESOMAR data protection checklist . ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/esomar-data-protection-checklist-


Videos

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...

Catalogue: Congress 2016: #WOW
Authors: Alistair Goodman, Maria Domoslawska
June 15, 2016
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Citation

Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers


Magazines

Research World (May-June 2016)

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...

Catalogue: Research World 2016
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). Research World (May-June 2016). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/research-world-may-june-2016-


Videos

The power of communication

Is communication the key to greater impact for our industry?

Catalogue: Congress 2016: #WOW
Author: Mark Uttley
June 15, 2016
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Citation

Uttley, M. (2016a, June 15). The power of communication. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-power-of-communication-8835


Videos

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
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Citation

Anand, Johar, Nayak, Chatterjee and Panchawati (2016a, June 15). The power of reflective content. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-power-of-reflective-content