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The power of communication

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Author: Mark Uttley

Abstract:

Is communication the key to greater impact for our industry?

Mark Uttley

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Uttley, M. (2016a, June 15). The power of communication. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-power-of-communication-8835