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Research World (May-June 2016)

Date of publication: June 15, 2016

Catalogue: Research World 2016

Author: ESOMAR B.V.

Abstract:

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to understand what this means for media measurement. How is this being managed, what are the implications and who are the new players?

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