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Research papers

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson
Company: Bucknull & Masson
June 1, 2008
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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century


Research papers

Building cross-media norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide insights into how different media work at returning...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Cardarelli, Havlena and Kalluf (2008a, June 01). Building cross-media norms. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/building-cross-media-norms


Research papers

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
June 1, 2008
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Citation

Bok, de Vos, Verhulst and Irazoqui (2008a, June 01). Streaming TV: Making the connection. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/streaming-tv-making-the-connection


Research papers

Media engagement

While there is an increasing body of literature exploring engagement in single media channels, much less is known about how engagement levels vary for individuals across multiple media channels. Are there some individuals who are highly engaged in...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Max Kilger
June 1, 2008
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Citation

Kilger, M. (2008a, June 01). Media engagement. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/media-engagement


Research papers

A day in the life...

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary
June 1, 2008
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Citation

Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/a-day-in-the-life-


Research papers

Measuring the immeasurable

The effectiveness of advertising is diminishing. A fragmenting audience, increasing advertising overload and the consumer's growing possibilities of avoiding commercials threaten the relevance of 'above the line' advertising. 'Traditional' measures...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nicole Scheibenreif, Andy Santegoeds, John H. Faasse
June 1, 2008
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Citation

Scheibenreif, Santegoeds and Faasse (2008a, June 01). Measuring the immeasurable. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/measuring-the-immeasurable


Research papers

Scoring media for ROI potential

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program's contribution to a commercial's ability to motivate incremental brand sales, above and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Leslie Wood, James Spaeth
June 1, 2008
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Citation

Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/scoring-media-for-roi-potential


Research papers

Should we forget advertising awareness?

Advertising awareness, the most used ad efficiency metric, is increasingly questioned by advertisers. Indeed, this measure is based on old economic theories of the consumer behaviour. In the 90s, academic researches, in particular those based on...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Valerie Morrisson, Pierre Gomy
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Morrisson and Gomy (2008a, June 01). Should we forget advertising awareness?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/should-we-forget-advertising-awareness-


Research papers

Measuring responsiveness from a 360° angle

Imagine being able to target advertising to consumers who are responsive to advertising. Imagine being able to exclude from the media plan those consumers who are not responsive to advertising, because they may be more price sensitive, or sensitive...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Joan Fitzgerald
Company: Nielsen
June 1, 2008
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Citation

Fitzgerald, J. (2008a, June 01). Measuring responsiveness from a 360° angle. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/measuring-responsiveness-from-a-360-angle