Back

A day in the life...

Date of publication: June 1, 2008

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary

Abstract:

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they have experiences with editorial content.Advertisers need to think about ads, as well as media vehicles, in terms of engagement. This presentation argues that both media companies and advertisers need to give more thought to the congruence of ads with vehicles, by considering the fit of ad experiences to media experiences.

Britta C. Ware

Author

This is a long description of some author details.

Bobby Calder

Author

This is a long description of some author details.

Edward Malthouse

Author

This is a long description of some author details.

Judy Bahary

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Day-in-the-life-visits

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Deborah Mrazek, Norman Dyer, Susan Dray

 

September 1, 1995

×

Citation

Mrazek, Dyer and Dray (1995a, September 01). Day-in-the-life-visits. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/day-in-the-life-visits


Research Papers

Day in the life pilot study

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Michal Galin, Richard Fielding, Ted D'Amico

 

June 16, 2004

×

Citation

Galin, Fielding and D'Amico (2004a, June 16). Day in the life pilot study. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/day-in-the-life-pilot-study


Research Papers

How technology affects our day-to-day professional life

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Emile M. C. van Westerhoven

 

June 15, 1984

×

Citation

van Westerhoven, E. M. (1984a, June 15). How technology affects our day-to-day professional life. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-technology-affects-our-day-to-day-professional-life


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-technology-affects-our-day-to-day-professional-life