Resources Library by ANA

Measuring and selling new media via established research systems

In recent years there has been a steady move towards an integrated and interdependent European market - and the media available to advertisers across Europe have become more similar country by country. There is still however limited access available...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: John Clemens, Jon Priest

June 15, 1992

Monitoring the customer base to achieve profitability

This paper deals with profitability enhancement in retail banking. More explicitly we will focus on how banks can gain understanding of customer bases in order to enhance profits. We will argue for proper segmentation approaches, where profitability...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Mikael Paltschik, Kaj Storbacka

June 15, 1992

General user experience of international research on children

During recent years we have seen a tendency towards children being looked upon as independent consumers who to a large extent do not depend on the influence of their parents. This means an increased focus on children's' needs and demands by the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Niels Sandal Jakobsen, Lisbeth Flydtkjaer

June 15, 1992

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Graham Mytton, Allen Cooper

June 15, 1992

How single source data can give some valuable indications on how to fix the marketing mix

Data fusion is today becoming a more and more widely used technique : when confronted for instance with the problem of dealing with media/product type of data, it is clear that "marrying together information from different surveys" [1] is both...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Alain Pioche

Company: Nielsen

June 15, 1992

Single-source-research

Work has been continuing for some time now in Switzerland on an electronic Single-Source survey instrument. The procedure has been carried out gradually. This means that in 1986 the device was first tested only in the consumer field in about 25...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1992

SRI/CONTAM methodological research

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Gale D. Metzger

June 15, 1992

Organizational buying behavior

This paper is part of an international study. It discusses the behaviour of purchasing managers and the people they interact with throughout the purchasing process. After a brief description of the methodology used, the first part focuses on the...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige

June 15, 1992

Fusion and the media/marketing database mix

Changes within the UK Television market, both recent and imminent, will bring the buying and selling of TV airtime moving much closer to the negotiation of Press space. The separate selling of Channel 4 airtime, the continuing growth of satellite...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Richard Silman

June 15, 1992