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SRI/CONTAM methodological research

Date of publication: June 15, 1992

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Gale D. Metzger

Abstract:

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at understanding persistent differences by sex/age group are discussed.

Gale D. Metzger

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Quality methods, quality results! An axiom

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Nicholas P. Schiavone

 

June 15, 1992

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Citation

Schiavone, N. P. (1992a, June 15). Quality methods, quality results! An axiom. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-an-axiom


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Quality methods, quality results!

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Nicholas P. Schiavone

 

May 1, 1994

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Schiavone, N. P. (1994a, May 01). Quality methods, quality results! . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-


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Methodological research update

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Barry Cook, Rachel Mueller-Lust

Company: Nielsen

June 15, 1996

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Citation

Cook and Mueller-Lust (1996a, June 15). Methodological research update. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/methodological-research-update


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Citation

Metzger, G. D. (1992a, June 15). SRI/CONTAM methodological research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/methodological-research-update