Back

SRI/CONTAM methodological research

Date of publication: June 15, 1992

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Gale D. Metzger

Abstract:

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at understanding persistent differences by sex/age group are discussed.

Gale D. Metzger

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Metzger, G. D. (1992a, June 15). SRI/CONTAM methodological research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sri-contam-methodological-research