Resources Library by ANA

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 1, 1979

Cabana advertising research

Cabana was launched into the Tyne Tees ITVRegion in September 1977 supported by thelaunch commercial 'Tropical Magic'. Thiscommercial is likely to be used for thenational launch of Cabana.This research was designed to examine apossible new campaign...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1978

Subjective social indicators

Social indicators have teen defined by Land (1975) as "Statistics which measure social conditions and changes therein over time for various segments of a population. By Social Conditions we mean both the external (social and physical) and the...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Tim H. Mobbs

December 1, 1978

Public views and social policy

Social research can be seen as one way of establishing a closer link between public views and the decisions of policy makers. Its main advantage over other kinds of public participation in policy formulation is its ability to reflect a more...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tim S. Bowles, Pamela Mills

December 1, 1978

Social surveys in public decision-making

Social research has, this paper contends, a central role in public sector decision-making. It enables the public to participate directly in some decisions, and to exercise an important influence on others. Even when the public is not asked to...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Barry M. Hedges

December 1, 1978

Evaluation for democracy

Despite the recent rapid growth in applied social science, the results of that collaboration between research and policy-making have been disappointing (e.g. the American War on Poverty). Two British examples of national action-research experiments...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tony F. Marshall, Suzan M. Fairhead, D. J.I. Murphy, S. C. Iles

December 1, 1978

Improving the quality of life for ethnic minority groups

Although I wish to draw on research into ethnic minority groups for examples to demonstrate the hypotheses I wish to put, I see no reason why the same hypotheses need not apply equally to many other aspects of public sector social research. The...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: John Hanvey

Company: Harris Interactive (Europe)

December 1, 1978

Predicting social change

This paper covers the role of the survey researcher as a social forecaster. Social indicators have been derived from a qualitative and quantitative survey research system now operating in 14 different countries. These indicators include self...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

December 1, 1978

Social research on a major European problem

The British Department of the Environment is conducting a programme of 22 research projects on the problem of the regeneration of the inner areas of British cities. The IFF project with which the paper is concerned is on the expansion of employment...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Andrew Robert McIntosh

December 1, 1978