Abstract:

The Agency has developed the current advertising approach for Krackawheat with a Laurel and Hardy theme. The research was required to test consumer reactions to the advertisement and also to the various forms of stimuli prepared. Concerning the latter, there were available firstly a photomatic version of the commercial, i.e. still photographs of the visuals with a full soundtrack, and a narrative tape. The photomatic is in black and white with a final color frame showing the Krackawheat pack.