Cabana advertising research

Date of publication: December 1, 1978

Abstract:

Cabana was launched into the Tyne Tees ITV Region in September 1977 supported by the launch commercial 'Tropical Magic'. This commercial is likely to be used for the national launch of Cabana. This research was designed to examine a possible new campaign for Cabana as a follow-up to 'Tropical Magic' in Tyne Tees. The theme of the campaign is 'a little Latin affair'. 

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