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Cabana advertising research

Date of publication: December 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Cabana was launched into the Tyne Tees ITV Region in September 1977 supported by the launch commercial 'Tropical Magic'. This commercial is likely to be used for the national launch of Cabana. This research was designed to examine a possible new campaign for Cabana as a follow-up to 'Tropical Magic' in Tyne Tees. The theme of the campaign is 'a little Latin affair'. 

CRAM/Peter Cooper Archive

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Research Reports

Coconut caramel bar: Concept, name & pack research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1977

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Citation

, C. (1977a, February 01). Coconut caramel bar: Concept, name & pack research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/coconut-caramel-bar-concept-name-pack-research


Research Reports

Cabana concept research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1977

×

Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/cabana-concept-research


Research Reports

Coconut caramel bar: Virgil

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

×

Citation

, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil


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Citation

, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil