Cabana advertising research
Abstract:
Cabana was launched into the Tyne Tees ITV Region in September 1977 supported by the launch commercial 'Tropical Magic'. This commercial is likely to be used for the national launch of Cabana. This research was designed to examine a possible new campaign for Cabana as a follow-up to 'Tropical Magic' in Tyne Tees. The theme of the campaign is 'a little Latin affair'.
This could also be of interest:
Research Reports
Cabana concept research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
Research Papers
Advertising research
Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
Research Papers
Advertising works
Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Theodore Nowak, Seymour Smith
Company: The Coca-Cola Company
June 15, 1971
