Resources Library by ANA

The use of research in socio-political decisions

The authors put forward a personal view of the development of social research in Italy since the end of World War II. They describe some of the difficulties inherent in commissioning and interpreting this type of research. Examples are given about...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Vincenzo Cesareo, Patrick G. M. Standen

June 15, 1977

Secure procurement

In recent years with growing pressure on profits and (at any rate in the U.K.) state interference in price-fixing, many companies have been devoting more attention to the need to develop procurement policies: skill and foresight in purchasing often...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Howard Biggs, David J. Corbett

June 15, 1977

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism

Authors: Paul Handley, Frank Macey

June 15, 1977

Strategies for management use and system survival for marketing information systems

This paper describes the evolution from a longitudinal consumer panel to the planned development of an integrated Marketing Management Information System. AT&T's ten years experience with centrally developed marketing information systems is...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth

June 15, 1977

The sources of bias and their control in group depth research

Because of the qualitative nature of group discussions, they are often the subject of debate centering around two major issues. First to what extent are the results generalizable to the real world (external validity) and second what effect do certain...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Al C. Farrell

Company: Molson Coors

June 15, 1977

Bringing merit to Europe

In June 1976 Philip Morris Europe mounted an extensive programme of product testing in an important European cigarette market for a new filter brand called "Merit". The Company intended to make use of the test results in Its launch advertising, this...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Ivor Shalofsky

June 15, 1977

The role of new information technology in decision making

The thesis of this paper is that a new technology exists and that within the next generation, it will drastically alter the jobs of market researchers and the methods by which decisions are made. First, we will look at decision making, its past, its...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

June 15, 1977

Uses of research for decision making in the social-political sphere (German)

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1977

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Wil J. Botman, R. H. Da Silva

June 15, 1977