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The role of new information technology in decision making

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

Abstract:

The thesis of this paper is that a new technology exists and that within the next generation, it will drastically alter the jobs of market researchers and the methods by which decisions are made. First, we will look at decision making, its past, its present, and its future new requirements. Secondly, we will discuss nine new technologies. Finally, we will put decision making and these new technologies together to see what the combination suggests for the future.

Samuel A. Wolpert

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Research Papers

Family decision making and information processing

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernard Dubois

 

June 15, 1983

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Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing


Research Papers

New information technology and information handling

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Barry Mahon

 

January 25, 1984

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Citation

Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/new-information-technology-and-information-handling


Research Papers

Information based decision making in pricing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Peter S.H. Leeflang, Michel Wedel

 

June 15, 1993

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Citation

Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/information-based-decision-making-in-pricing


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Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/information-based-decision-making-in-pricing