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The role of new information technology in decision making

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

Abstract:

The thesis of this paper is that a new technology exists and that within the next generation, it will drastically alter the jobs of market researchers and the methods by which decisions are made. First, we will look at decision making, its past, its present, and its future new requirements. Secondly, we will discuss nine new technologies. Finally, we will put decision making and these new technologies together to see what the combination suggests for the future.

Samuel A. Wolpert

Author

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Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making