The role of new information technology in decision making

Date of publication: June 15, 1977


The thesis of this paper is that a new technology exists and that within the next generation, it will drastically alter the jobs of market researchers and the methods by which decisions are made. First, we will look at decision making, its past, its present, and its future new requirements. Secondly, we will discuss nine new technologies. Finally, we will put decision making and these new technologies together to see what the combination suggests for the future.

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