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Uses of research for decision making in the social-political sphere (German)

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Company: Institut für Demoskopie Allensbach GmbH

Author: Elisabeth Noelle-Neumann

Abstract:

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election campaign slogan; 3. Selection of the portrait for the poster with the chief candidate; 4. Time plans for the mobilisation of party supporters.

Elisabeth Noelle-Neumann

Author

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Citation

Noelle-Neumann, E. (1977a, June 15). Uses of research for decision making in the social-political sphere (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/uses-of-research-for-decision-making-in-the-social-political-sphere-german-