Resources Library by ANA

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rita Vella, János Bacher

Company: GfK

April 17, 2005

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005

Author: A. J. Olivier

April 17, 2005

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005

Author: Todd Hale

Company: Nielsen

April 17, 2005

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005

Author: ESOMAR B.V.

April 1, 2005

Eight foundation stones for successful innovation in market research

This paper shares the insights from continuous primary research over the past three years with 25 leading multinational and large domestic Australian clients exploring their current and emerging needs with respect to market research.The paper...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Mark Sundquist

March 25, 2005

TV viewing

This paper looks at what propels a home to finally shift or even to sample a new disruptive programme.The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Understanding a complex behavior like viewing...

Catalogue: Asia Pacific 2005

Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma

Company: TAM Media Research

March 13, 2005

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005

Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus

Companies: MasterCard, Moskowitz Jacobs Inc.

March 13, 2005

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005

Author: Takashi Kondo

Company: INTAGE HOLDINGS Inc.

March 13, 2005

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 13, 2005