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Research papers

Internet applications in the total media mix

The paper demonstrates the contribution of the internet and its applications to advertisers' total media plans. The paper compares the potential strength of the internet, focussing on past campaigns that have been run using traditional media to cover...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Simon Nudds
June 14, 2004
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Citation

Nudds, S. (2004a, June 14). Internet applications in the total media mix. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/internet-applications-in-the-total-media-mix


Research papers

Multi-media

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Peter Masson
June 14, 2004
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Citation

Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/multi-media-6372


Magazines

Research World (June 2004)

It is of course not true that a market researcher does not dare to say what he does if he is being asked about it. But what if he were to say that he works in a fantastic industry? That he makes an important contribution to decision making in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
June 1, 2004
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Citation

B.V., E. (2004a, June 01). Research World (June 2004). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-world-june-2004-


Magazines

Research World (May 2004)

With the Olympics returning to their cradle, Greece will be the centre of the world's media-attention this summer. It is hoped for, and cautiously expected, that the enormous event will give the country's industries - including market research - a...

Catalogue: Research World 2004
Author: ESOMAR B.V.
May 15, 2004
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Citation

B.V., E. (2004a, May 15). Research World (May 2004). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-world-may-2004-


Research papers

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Nayantara Chakravarthi, Kalpana Kar
May 11, 2004
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Citation

Chakravarthi and Kar (2004a, May 11). Data, dialogue, delivery and ownership. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/data-dialogue-delivery-and-ownership


Research papers

Tracking societal values

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the issues and in the value systems of the public is...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Gerard Bartels
May 11, 2004
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Citation

Bartels, G. (2004a, May 11). Tracking societal values. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tracking-societal-values


Research papers

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004
Author: David Elliott
May 11, 2004
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Citation

Elliott, D. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/sustainable-motivation


Research papers

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004
Authors: John Commiskey, Patrick E. Murphy
May 11, 2004
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Citation

Commiskey and Murphy (2004a, May 11). Green consumer marketing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/green-consumer-marketing


Research papers

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Christian Loewe, Martin Lichtl
May 11, 2004
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Citation

Loewe and Lichtl (2004a, May 11). Overcoming the communication gap. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/overcoming-the-communication-gap